I discovered Amazon’s secret Hearth TV Stick that I am going to guess you by no means knew existed

Often, if you consider an Amazon Fire TV Stick, you image a tool that plugs into your TV to entry numerous streaming apps, watch free FAST channels, and even play video games from the cloud through Xbox or Amazon Luna. However what if I informed you there’s an Amazon Hearth TV Stick designed for one thing apart from streaming?

That machine exists and is named the Amazon Signage Stick. It appears identical to an everyday Hearth TV Stick, however because the title suggests, it is meant to show your TV into digital signage somewhat than for watching Netflix or Prime Video.

The Amazon Signage Stick primarily targets companies somewhat than on a regular basis shoppers, which retains it comparatively below the radar on Amazon. Nonetheless, should you’re into streaming gadgets, I discover it fascinating how Amazon has tailored its in style Hearth TV Stick into a tool with a completely totally different goal — one which, like within the streaming world, goals to compete with acquainted opponents.

The Amazon Signage Stick is $100

It really works identical to a Hearth TV Stick, however is instantly built-in with totally different CMS suppliers

The Amazon Signage Stick features very like a normal Hearth TV Stick, plugging instantly into your TV’s HDMI port and together with a wi-fi distant, energy cable, and energy adapter. Much like the Hearth TV Stick 4K Max, the Signage Stick incorporates a quad-core processor and Wi-Fi 6E. Nevertheless, not like the Hearth TV Stick, which has a number of variations, the Signage Stick is on the market in just one model and prices $100, which is $40 dearer than the Hearth TV Stick 4K Max.

What primarily units the Signage Stick other than Amazon’s Hearth TV Sticks is its integration with numerous CMS (Content material Administration System) suppliers. A CMS helps a enterprise create and handle digital content material, and Amazon advertises that the Signage Stick works seamlessly with over 25 totally different suppliers proper out of the field. A few of the supported platforms embody ScreenCloud, AbleSign, NoviSign, Rise Imaginative and prescient, and Yodeck. A whole checklist of CMS suppliers is on the market on Amazon’s website.

When you can technically use an everyday Hearth TV Keep on with a third-party app to show your TV into an indication, it appears Amazon is promoting the Signage Stick as a extra dependable {and professional} answer. Amazon additionally presents an app particularly for the Signage Stick that permits you to arrange and monitor all of your related gadgets. Moreover, the Signage Stick presents a safer system, together with a “safe boot loader, knowledge encryption, and common updates that hold signage protected and working easily.”

Though it would not stream Netflix, I discover it fairly cool how Amazon has tailored its machine for a completely totally different goal. To be clear, I’m not a small enterprise proprietor and have by no means used a CMS supplier myself, so I am unable to converse to its precise efficiency. Nevertheless, it at the moment has a 4.2-star ranking on Amazon, which suggests it has been well-received by among the companies utilizing it.

The Signage Stick launched in December 2024, so it hasn’t been round for too lengthy. Though it’s at the moment solely out there within the US, the e-commerce large plans to roll it out to further international locations in 2026 (by way of Cord Cutter News).

One of many Signage Stick’s opponents is BrightSign, an organization that produces digital signage gamers and software program. BrightSign was based by Anthony Wooden, the founder and CEO of Roku, however the firms are fully separate.

If you happen to merely need to watch TV reveals and flicks, Amazon’s Hearth TV Stick is certainly what you need. Nevertheless, should you’re a enterprise proprietor skilled with Hearth TV Sticks, Amazon’s Signage Stick might be helpful to you.